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The study was conducted by observing the time series data on average weekly price for 120 weeks fro

PRICING STRATEGY OF THE DOLE AND DEL MONTE PINEAPPLE CANNED PRODUCTS | Green Line Rancage
Dole and Del Monte is a giant in the world of canned pineapple industry. Both use similar technology in a pineapple canning process and has diversified products that produce a wide range of processed fruit products in various types of packaging.
In the United States, Dole and Del Monte are rivals in gaining market share. To see how the pricing strategy of the ice made by both canned pineapple industry in Amerikan States has conducted market research by Vicner and Davies fordpro smithfield (1999).
The study was conducted by observing the time series data on average weekly price for 120 weeks from June 25, 1994 until October 5, 1996. During the observation period, demand growth reached fordpro smithfield only 1.8% market share belonging to the Dole more than doubled Del Monte.
The study was conducted by using the model. Initial statistical tests performed with the ADF (Augmented Dickey-Fuller) test, then test the Likelihood Ratio (LR) for the presence or absence menganialisis single cointegrating vector between the two data series with endogenous price. As for pricing relationships multivariate test using Vector Error Correction Model (VEC). Granger casuality test was used to test the hypothesis of price leadership and test responses occur that occur typing a series of innovations to the price of his rivals.
The conclusion of this study shows the dangers of Del Monte is a follower of pricing strategy decisions made by Dole. Del Monte react toward disequilibrium between the two prices fordpro smithfield are caused by changes in the price of Dole. Instead the price set by the Del Monte did not affect the price of Dole.
Research titled Strategic Forcasting fordpro smithfield Price Response in the Food Manufacturing Industries: The Case of Canned Pineapple published in the International foof and Agribussines Management Association World Food and Agribusiness Congress and Forum in Florence, Italy, June 13-16, 1999
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